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Greg Nicholaides

February 8, 2019 By Greg Nicholaides

Apple is in Talks with Private Medicare Plans About Bringing its Watch to At-Risk Seniors

Christina Farr | CNBC.com

Jan 16, 2019

Apple is in talks with private Medicare plans about getting Apple Watches into the hands — or on the wrists — of millions of people over the age of 65.

It makes a lot of sense for Apple to do that, health experts tell CNBC, since it could prevent pricey doctor or hospital visits.

Apple has previously signed a deal with insurance giants Aetna and United Healthcare about subsidizing the cost of the watch.

Apple has been in talks with at least three private Medicare plans about subsidizing the Apple Watch for people over 65 to use as a health tracker, according to people familiar with the discussions.

The insurers are exploring ways to subsidize the cost of the device for those who can’t afford the $279 price tag, which is the starting cost of an older model. The latest version of the device, which includes the most extensive health features including fall detection and an electrocardiogram to measure the heart’s rhythm, retails for a minimum of $399, which many seniors could benefit from but can’t afford.

The talks have not resulted in any official deals just yet, the people said. Apple has paid a visit to several of the largest insurers in the market, as well as some smaller, venture-backed Medicare Advantage plans. The people involved declined to be named as the discussions are still private.

Health experts say that seniors are an ideal market for the Apple Watch, which has introduced features that can be used by anyone, but are most beneficial to seniors, including fall detection and cardiac arrhythmia monitoring. It also makes sense as a business model for insurers, as seniors are a particularly lucrative market.

“It’s the segment of health insurance with the highest dollar revenue and margin per member,” explains Augustin Ruta, a health insurance consultant at A2 Strategy Group. Ruta also noted that Medicare members enrolled in these private plans tend to have lower churn rates, which gives insurers more of an incentive to invest in members’ long-term health outcomes.

About 22 million seniors, and growing, are now enrolled in a Medicare Advantage plan, which are private health plans that receive government payouts for providing services to seniors — about $10,000 per member, on average. Consulting firm PricewaterhouseCoopers, expects the Medicare Advantage market to generate more than $350 billion in annual revenue by 2020, although the market is regulated to limit insurers’ profits.

The government payments provide more flexibility for insurers running Medicare Advantage plans to invest in new technologies, like the Apple Watch, if they have a demonstrated benefit.

Apple Watch might be pricier than other trackers, such as the Fitbit, but insurance executives say they’d work with Apple if the company can show that it helps its members detect potentially serious health problems before they require an expensive intervention.

“Avoiding one emergency room visit would more than pay for the device,” said Bob Sheehy, CEO of Bright Health, an insurance start-up with a Medicare Advantage plan, and the former CEO of United Healthcare.

Apple is increasingly invested in this kind of research, such as its heart study with Stanford University and its partnership with Zimmer Biomet to better understand through the Apple Watch how patients can more quickly recover from knee and hip replacement procedures.

The latest Apple Watch now includes an electrocardiogram, which is designed to pick up on atrial fibrillation, a condition that impacts far more people over the age of 65 than their younger counterparts, and puts them at a higher risk for stroke and other potentially fatal health outcomes. While Apple Watch doesn’t diagnose disease or replace a doctor, the company is positioning it as an “intelligent health guardian.”

Apple CEO Tim Cook told CNBC in an interview last week that health technology would be a major initiative for the company in the future.

“We are taking what has been with the institution and empowering the individual to manage their health. And we’re just at the front end of this,” Cook said. “But I do think, looking back, in the future, you will answer that question: Apple’s most important contribution to mankind has been in health.”

Apple’s health team is also looking to work with other large insurers outside of Medicare. It signed a deal with Aetna in August of last year; and in November 2018, it integrated with United Healthcare for a program that rewards those who walk at least 10,000 steps per day to subsidize the cost of a watch. It is also working with life insurer John Hancock to offer a steeply discounted watch to those who live healthy lifestyles.


At ‘Greg Says’ we believe this is a trend that has legs because everybody wins – Apple, the insurer, and the consumer.

Filed Under: Medicare

February 8, 2019 By Greg Nicholaides

IRS Issues New Tax Deductibility Limits for Long-Term Care Insurance

Premiums for tax-qualified LTC insurance policies are considered a medical expense.

By Marlene Satter| November 19, 2018 | ThinkAdvisor

Traditional tax-qualified long-term care insurance policies now have new tax deductibility limits, according to the IRS.

Premiums for tax-qualified long-term care insurance policies are considered a medical expense, according to the American Association for Long-Term Care Insurance, and for an individual who itemizes tax deductions, medical expenses are deductible to the extent that they exceed the current amount required to meet the individual’s adjusted gross income (AGI).

Neither hybrid nor linked benefit (life plus LTC or annuity plus LTC) policies qualify for the deductions. However, individual taxpayers can treat premiums paid for tax-qualified long-term care insurance for themselves, their spouse or any tax dependents (such as parents) as a personal medical expense.

The new 2019 limits for traditional LTC insurance premiums (that can be included as “medical care”) are as follows: If the policyholder’s attained age before the close of the taxable year is 40 or younger, $420 in premiums are deductible, unchanged from 2018. For policyholders 41 to 50, the limit is $790, versus $780 in 2018.

For those 51 to 60, the limit is $1,580, up from $1,560 in 2018, while for those 61 to 70, the limit is $4,220, up from $4,160. The largest deduction, for those more than 70 years old, is $5,270, up from $5,200.


‘Greg Says’ believes this is good news for older policy holders who can benefit from the potential of a $5,270 qualifying expense (deduction) for a single person, or up to a $10,540 expense for a couple where one spouse now has big medical/dental/vision bills.


Filed Under: Long-Term Care

January 10, 2019 By Greg Nicholaides

Is Medicare-For-All the Answer?

The Trump administration’s top Medicare official recently slammed the federal health program as riddled with problems that hinder care to beneficiaries, increase costs for taxpayers and escalate fraud and abuse.

Seema Verma, administrator of the Centers for Medicare & Medicaid Services (CMS), said those troubles underscore why she opposes calls by many Democrats for dramatically widening eligibility for Medicare, now serving 60 million seniors and people with disabilities, to tens of millions of other people.

“We only have to look at some of Medicare’s major problems to know it’s a bad idea,” Verma told Health Insurance Executives at a meeting in Washington.

CMS lacks the authority from Congress to operate the program effectively, Verma said, which means it often pays higher-than-necessary rates to doctors and hospitals and can’t take steps used by private insurers to control costs.

“We face tremendous barriers to supporting and bringing innovation to Medicare, and it literally takes an act of Congress to add new types of benefits for the Medicare population,” she added.

Since Medicare was approved in 1965, Congress has held power over eligibility and benefits — largely to control spending. That has meant efforts to expand services can get weighed down by partisan politics and swayed by lobbying groups, which significantly delay changes. One example: Congress didn’t add a pharmaceutical benefit to Medicare until 2003 — decades after drugs became a mainstay in most treatments.

Advocates for seniors have called for adding vision and dental benefits for many years, but the proposals have gotten little traction because of cost concerns.

Another problem, according to Verma, is that her agency reviews less than 0.2 percent of the more than 1 billion claims that Medicare receives from providers. “That is ridiculously low,” she said.

Verma also lamented the traditional Medicare program’s limited ability to require doctors and hospitals to get prior authorization from the federal government before performing certain procedures. That process — which has been routine for decades in the private sector — can lead to higher improper payments to doctors and more fraud and abuse, she said.

Jonathan Oberlander, a professor in the department of health policy and management at the University of North Carolina-Chapel Hill, agreed with Verma that “Medicare is not always nimble, particularly in adjusting benefits,” and officials have long complained that Congress micromanages the program. Still, he added, “with a program as large and important to Americans as Medicare, it is perfectly appropriate for Congress to weigh in on the addition of new benefits, especially since taxpayers will bear the costs of those changes.”

Verma for months has spoken out against the “Medicare-for-all” proposals pushed by Sen. Bernie Sanders (I-Vt.) and a growing chorus of Democrats. But her 35-minute address to the meeting of the trade group America’s Health Insurance Plans marked the first time she listed the litany of problems with Medicare, which she has run since March 2017.

Proponents of “Medicare-for-all” are reacting to problems caused by the Affordable Care Act, she said, and should know expanding Medicare will worsen the program’s existing challenges of controlling costs and improving care.

“But their solution is literally to do more of what’s not working,” she added. “It’s like the man who has a pounding headache, who then takes a hammer to his head to make it go away.”

Verma’s comments, however, overlooked the key leadership role that Medicare plays in the health sector, which is often emulated by private insurers, Oberlander said.

“In payment reform, Medicare has a record of being a leader and innovator,” he said. “For all of their supposed advantages, private insurers pay much higher prices than Medicare does for medical services. Verma ignores the fact that Medicare’s price regulation has produced substantial savings.”

Although Verma heavily criticized the traditional Medicare program, which covers two-thirds of enrollees, she boasted about how she and the Trump administration were running Medicare Advantage, the fast-growing alternative program that is operated by private insurers such as UnitedHealthcare, Aetna, and Humana.

More than 20 Million Medicare beneficiaries are enrolled in these plans, which often cost members less than traditional Medicare and have additional benefits. But they generally require members to use only the plan’s network of providers.

“Medicare Advantage represents value for our beneficiaries and taxpayers,” Verma said.

She touted a 2019 CMS initiative that will for the first time allow the Advantage plans to offer supplemental health benefits that go beyond traditional dental and health services. These include adult day care, in home support services and meals.

It is “one of the most significant changes made to the Medicare program” and “will have a major impact” on improving health for plan members, she said.

But the private plans have taken a cautious approach to adding those benefits.

About 270 Medicare Advantage Plans— or fewer than 10 percent of the total — have so far agreed to offer these services in 2019.

‘Greg Says’believes that before serious consideration is given to expanding the eligibility age for the Medicare program, much more needs to be done to reduce the waste, fraud, and abuse that currently amounts to more than $60B a year.

By Phil Galewitz, Kaiser Health News

October 16, 2018 

Filed Under: Uncategorized

January 10, 2019 By Greg Nicholaides

Medicare Part D Plans Should Step Up on Generic Drug Utilization, CMS Administrator Says

In a speech at a University of Southern California-Brookings Institution event, Seema Verma, Administrator of the Centers for Medicare and Medicaid Servicespointed to 2016 figures showing more than $1 billion in missed savings. 

By Alaric Dearment

MedCity News – Oct 21, 2018

Medicare Part D plans must do more to encourage generic drug utilization as statistics show patients spending significant sums on branded drugs when generic alternatives are available, the head of the agency that runs Medicare said Thursday.

Speaking at a University of Southern California-Brookings Schaeffer Initiative for Health Policy event, Centers for Medicare and Medicaid Services Administrator Seema Verma pointed out that while 90 percent of prescriptions dispensed in the US are for generic drugs, in 2016 Medicare Part D beneficiaries spent $1.1 billion in out-of-pocket expenses for branded drugs that have comparable generics. “So savings for patients are being left on the table,” she said. Additional barriers stand in the way of full generic utilization, she added. “So stay tuned for more from us on that issue.”

The remarks relate to a broader effort by the Trump administration to lower the costs of prescription drugs, costs that Verma pointed out are – in the case of Medicare – growing rapidly, from 17 percent of Medicare’s total budget in 2012 to 23 percent in 2016. She emphasized that encouraging market competition would be the means by which costs were reduced rather than what others have suggested, such as allowing Medicare to directly negotiate drug prices with manufacturers.

The Food and Drug Administration has also encouraged generic competition, in part by publishing alistof branded drugmakers that it says use restrictive means – such as Risk Evaluation and Mitigation Strategies – to thwart generic competition. Another possible means is to crack downon manufacturers’ use of citizen petitions to delay generic entry.

Other initiatives, like the proposal to require manufacturers to include list prices in ads for their products, have sparked debate. A legal expert said the First Amendment would not likely protect drugmakers from having to include such information in their ads. However, another disputed whether the administration’s move would actually result in lower drug prices, adding that it would instead probably create confusion among consumers and potentially discourage people from taking medicines.‘Greg Says’believes one of the highest priorities for the CMS needs to be how to control the rising cost of prescription meds. It will take a combined effort of the government, drug manufacturers and insurance companies to reduce the cost of prescription drugs

Filed Under: Uncategorized

January 10, 2019 By Greg Nicholaides

Bankruptcy Rates Among Seniors on the Rise

According to a recent article in BenefitsPro.com,“Bankruptcy is claiming more older Americans.”  This is heartbreaking news, but undoubtedly true.  The subhead reads, “The number of Baby Boomers filing bankruptcy has tripled since 1991,due in large part to higher medical bills, lower pensions and lack of savings.  Older adults represent an increasing percentage of bankruptcy filers, increasing from 2.1 percent in 1991, to 12.2 percent today.”

According to the article, “Older Americans report they are struggling with increased financial risks, namely inadequate income and unmanageable costs of healthcare, as they try to deal with reductions to their social safety net.  Simply because of their age, this group is less able to effectively respond to the shifting risks.”

“Study data indicate that between February of 2013 and November of 2016, there were 3.6 bankruptcy claims filed per 1,000 people aged 65 to 74.  Yet 27 years ago there were only 1.2 claims per 1,000 in the same age bracket.  The Social Science Research Network study asked bankruptcy seekers what drove them to it. Nearly 75 percent cited debt collectors; two thirds said their income had fallen and approximately 60 percent laid the blame on unmanageable medical bills.”

 ‘Greg Says’thinks that independent agents like myself need to do a better job of educating seniors regarding how best to protect their financial assets from the rising costs of healthcare. Yes, understanding all of the protection options is challenging and yes, most seniors aren’t prepared to do that on their own.  That’s why it’s so important for seniors to seek the freeadvice available from certified independent agents in order to be best protected from the financial trauma associated with the high costs of healthcare today.

Filed Under: Uncategorized

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